You’ve noticed the shift. More patients on semaglutide. More intake forms mentioning tirzepatide. More consultations that start with, “I’ve lost a lot of weight, but now my face looks…” They trail off. They touch their cheeks. They look at you like you might be the first person who truly understands. GLP-1 medications have created an […]

You’ve had this thought. Probably more than once. Quietly. Late at night. Between patients. While reviewing last quarter’s numbers. You know email marketing matters. You get that staying connected to past clients beats constantly chasing new ones. You’ve watched other practices keep their schedules full without discounts or last-minute panic promotions. And still… you hesitate. […]

Dear Aesthetic Practice Owner, I’ve got some exciting news for you. You can finally stop arguing with patients about whether their skin is improving. In a little while, your consultations will be shorter, your close rates higher, and your retention stronger than they’ve been in years. You won’t have to convince skeptics with your words. […]

New research shows TikTok outperforms Instagram for aesthetic content engagement. Learn how to build a compliant funnel that turns “Who’s your injector?” comments into booked consults. Here’s something nobody tells you about TikTok. It’s not a “nice to have” anymore. It’s an always-on stream of patient intent. Real people. Real questions. Real money looking for […]

The 9 Elements Every Aesthetic Practice Needs (and the 3 You Should Avoid at All Costs) Dear Practice Owner, I’m about to tell you something that might sound impossible. Your landing page — the one that’s been quietly sitting there, doing its best, minding its own business — could start booking more appointments automatically, without […]

By Evelyn Durnell, RN — Medical Aesthetic Copywriter You’ve seen it everywhere. Every aesthetics conference. Every forum thread. Every sales rep sliding into your DMs with promises of “the next big thing in regenerative aesthetics.” Exosomes vs. Polynucleotides. And the question burning through every med spa owner’s mind: Which one should we bring in first? […]

Let me tell you about a moment I see happening in med spas all over the country right now. A practice owner—maybe it’s you—stares at an empty content calendar. The appointment book has gaps. The inbox is full of leads who went cold. And somewhere in the back of your mind, a voice whispers, “I […]

Hospitals are facing the largest nursing exodus in modern history — and medical aesthetic practices are becoming the new landing place for top clinical talent. If you’re a med spa owner, understanding this shift is essential. Here’s what’s driving the movement, why nurses are choosing aesthetics, and how this trend can impact your business in 2025 and beyond.

The 5 aesthetic treatments younger clients are actively searching for — and how to turn them into reliable revenue streams for your practice Dear Med Spa Owner, May I share a secret with you? The most successful aesthetic practices have discovered that there’s no demographic more valuable to capture RIGHT NOW than Gen Z and […]

Discover the 7 AI tools transforming med spa client experience in 2025—from chatbots to CRMs that boost conversions, reduce no-shows, and help you scale with ease.