Registered Nurse reveals why 90% of med spa owners work harder but earn less. Discover the strategic positioning that transformed struggling clinics into 6-month waitlist practices.
A brutally honest conversation about why 90% of med spa owners are working harder but earning less—and the simple fix that changes everything
The Tale of Two Med Spa Graduates
On a beautiful late spring afternoon, three years ago, two women graduated from the same esthetics program. They were very much alike, these two women. Both had been top students, both were passionate about helping people feel beautiful, and both—as new graduates are—were filled with ambitious dreams of building successful practices.
Recently, these women bumped into each other at an industry conference. They were still very much alike. Both had opened their own med spas. Both had invested everything into beautiful spaces with top-tier equipment. And both, it turned out, were working 60+ hour weeks.
But there was a difference.
One woman was struggling to make ends meet, constantly stressed about next month’s rent, competing on price with every new clinic that opened down the street.
The other? She had a six-month waiting list, premium pricing that clients paid without question, and had just returned from a two-week vacation in Italy.
What Made The Difference
Have you ever wondered, as I have, what makes this kind of difference in people’s businesses?
It isn’t clinical skill or dedication. It isn’t that one person wants success and the other doesn’t. It isn’t even about having better equipment or a prettier space.
The difference lies in what each person knows about positioning their practice—and how they make use of that knowledge.
And that is why I am writing to you and to people like you about the strategic approach that’s transforming med spa profitability across the country.
A Solution Unlike Any Other in the Med Spa Industry
You see, what I’m sharing with you is a unique methodology. It’s the only system specifically designed for med spa owners who are tired of competing on price and ready to command premium positioning.
Each day, successful med spa owners who use this approach make decisions based on:
- Profit data (not just revenue numbers)
- Client psychology (understanding medical anxiety and decision-making)
- Market positioning (differentiation that matters)
This isn’t based on gut feelings or copying what competitors are doing.
This system includes everything a business-minded med spa owner needs to know… not just treatment protocols and equipment specs, but the complete business intelligence needed to thrive in today’s competitive landscape.
The approach gives you all the strategic clarity you need—when you need it.
Knowledge Is Profit: Real Results from Real Clients
Right now, I am looking at the results from Kathy, one of my recent clients in Dallas. Her transformation represents everything that’s possible when you apply the right knowledge correctly.
Kathy’s 90-Day Results:
- Profit margins increased by 35%
- Client waitlist extended to six months
- Average transaction values jumped by 60%
- Staff retention transformed from nightmare to dream team
And there are case study after case study showing similar results for med spa owners who implemented this methodology.
What This Strategic Approach Includes
Business Intelligence Section: Insights into what your most profitable clients are really thinking and spending. How to position against competitors without competing on price.
Pricing Psychology Coverage: Comprehensive understanding of premium positioning and the systems that protect your profit margins.
Daily Implementation Guidance: Specific solutions for the unique challenges of managing a medical aesthetic practice in today’s market.
Financial Clarity: The single best source for understanding the real numbers that drive med spa profitability. Clear metrics, easy-to-track KPIs, plus the three most critical financial indicators that America’s most successful med spa owners monitor religiously.
If you have never approached your med spa business this strategically, you cannot imagine how transformative it can be.
My Background: Why This Approach Works
You see, I’m not just another business coach. I bring a unique combination of credentials that no other med spa strategist can offer:
Registered Nurse: I understand clinical protocols, patient psychology, and medical safety standards that affect every client interaction.
Licensed Cosmetologist: I know treatments inside and out—what really works, realistic timelines, and how to set proper expectations.
Prior Authorization Health Insurance Specialist: I get the medical billing complexities you deal with every day, plus the insurance psychology that affects client decision-making.
I’ve been exactly where you are. And I know exactly how to get you where you want to go.
The Investment That Transforms Your Practice
Option 1: 90-Day Strategic Transformation
Investment: $2,997
This is among the most comprehensive business transformations I offer—and a perfect way to experience what strategic positioning can do for your practice.
Option 2: Premium Six-Month Intensive Program
Investment: $7,997
You’ll receive over $15,000 worth of templates, systems, and one-on-one guidance.
My Risk-Free Guarantee
Here’s my guarantee: should this system not measure up to your expectations and deliver measurable profit improvements within 90 days, you may cancel this arrangement at any point and receive a complete refund. No questions asked.
If you feel as I do that this is a fair and reasonable proposition, then you will want to find out without delay if this strategic approach can do for you what it’s doing for dozens of successful med spa owners.
The Bottom Line: Knowledge Applied
About those two esthetics school classmates I mentioned at the beginning: they graduated together and together entered the med spa world. So what made their businesses so different?
Knowledge. Strategic knowledge. And its application.
I cannot promise you that success will be instantly yours if you start implementing these strategies. But I can guarantee that you will find this approach always practical, always profitable, and always designed specifically for the unique challenges med spa owners face.
Where Do You Go From Here?
If you’re ready to stop wondering where your profits went and start building the thriving practice you deserve, here’s what to do next:
Send me an email with subject line “PROFIT” and let’s have a conversation about which program fits your situation best.
Important note: I only work with 10 new clients per quarter to ensure everyone gets the personal attention they deserve. If you’re serious about transforming your med spa profitability, don’t wait.
About Evelyn Durnell, RN
Your Med Spa Profit Strategist
Evelyn is the only business strategist who combines active nursing experience with cosmetology licensing and health insurance expertise. This unique background allows her to understand both the clinical and business sides of med spa operations in ways that traditional business coaches simply cannot.
Her clients consistently see 30-60% profit improvements within 90 days of implementation.
Connect with Evelyn:
- LinkedIn: www.linkedin.com/in/evelyndurnellrn
- Email: theperfectedproof@gmail.com
- Schedule Consultation: https://calendly.com/evelyn-theperfectedproof/free-30-minute-medspa-growth-consult
P.S. Business coaching and strategic planning investments are often tax deductible as business expenses. Ask your tax advisor for details.
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