Evelyn 
View a sample of my copywriting work posted on my LinkedIn profile here. If you’re searching for a medical aesthetics copywriter who actually understands your business, here’s the truth: your current marketing isn’t converting because generic copywriters are writing about treatments they’ve never truly understood for clients they can’t relate to. Here’s the brutal truth: … Read more
Picture this… You’re scrolling through Instagram at 11 PM (don’t judge – we’ve all been there), and you see yet another before-and-after anti-wrinkle injections post from a local med spa. The caption reads: “Transform your look with our advanced cosmetic injection treatments! Book now for premium aesthetic enhancement!” You cringe. I cringe. Your potential patients? … Read more
Proven Templates & Checklists to Boost Your Practice While Staying FDA-Compliant As a registered nurse with 20+ years of clinical experience, I know exactly what medical spa owners need to market their services effectively while staying on the right side of FDA regulations. These are the same compliance strategies and content frameworks I use with … Read more
Updated December 29, 2025 Clear, FDA-Compliant Content That Fills Your Appointment Calendar By Evelyn Durnell, RN | Medical Aesthetics Copywriter Your med spa website gets plenty of traffic. But are those visitors booking consultations? If clients can’t tell you apart from the three other practices they’re comparing, your copy is the problem—not your expertise. As … Read more
