The Shift Hiding in Plain Sight Let me ask you something. When was the last time you took a hard look at the treatments on your menu that patients actually say yes to first? Not the big-ticket services. Not the full-face rejuvenation packages or the injectable consultations you have spent years perfecting. I mean the … Read more
The Gen Z Botox trend is everywhere right now. Scroll through TikTok for five minutes and you’ll see it. Preventative Botox. “Baby Botox.” Twenty-something creators explaining how they’re “freezing wrinkles before they start.” Dermatologists discussing the benefits of early treatment. Influencers documenting their first injections like it’s a beauty milestone. For the medical aesthetics industry, … Read more
The 5 aesthetic treatments younger clients are actively searching for — and how to turn them into reliable revenue streams for your practice Dear Med Spa Owner, May I share a secret with you? The most successful aesthetic practices have discovered that there’s no demographic more valuable to capture RIGHT NOW than Gen Z and … Read more
