Updated December 29, 2025
Clear, FDA-Compliant Content That Fills Your Appointment Calendar
By Evelyn Durnell, RN | Medical Aesthetics Copywriter
Your med spa website gets plenty of traffic. But are those visitors booking consultations?
If clients can’t tell you apart from the three other practices they’re comparing, your copy is the problem—not your expertise.
As a registered nurse and licensed cosmetologist with 20+ years in medical aesthetics, I help med spas, dermatology practices, and aesthetic clinics turn clinical excellence into client-attracting content that converts browsers into booked treatments.
What You Get: Medical Aesthetics Copy That Works
SEO-Optimized Med Spa Content
Your ideal clients are searching for “Botox near me,” “best dermatologist for fillers,” and “medical spa [your city].” I write content that ranks on Google AND converts those searchers into consultations.
FDA-Compliant Treatment Descriptions
No more generic copy that sounds like every other practice. I translate your clinical expertise into client-friendly language that builds trust while staying compliant with FDA advertising regulations.
Email Campaigns That Book Appointments
Welcome sequences, post-treatment follow-ups, and promotional campaigns that keep your practice top-of-mind and drive repeat bookings.
Website Copy That Positions You as THE Authority
Your homepage, about page, service pages, and blog content—all written to showcase your unique approach and convert visitors into paying clients.
Professional Editing for Client-Education Materials
Consent forms, aftercare instructions, and treatment guides that are clear, accurate, and reinforce your professionalism.
Who This Is For:
✓ Medical spas tired of sounding like everyone else
✓ Dermatology practices ready to rank higher on Google
✓ Plastic surgeons who need FDA-compliant marketing language
✓ Aesthetic injectors launching new services or locations
✓ Cosmetic clinics losing clients to competitors with better websites
Why Work With an RN Copywriter?
I’ve been in your treatment room. I understand client psychology, clinical terminology, and what makes someone trust you enough to book a $3,000 treatment package.
Your competitors hire generic copywriters. They get generic results.
You get an RN who speaks both languages: Medical accuracy + marketing that converts.
What Makes This Different?
Clinical Credibility Meets Copywriting Strategy
Most copywriters don’t understand the difference between hyaluronic acid fillers and neuromodulators. They can’t explain why clients fear “frozen” results or what pre-treatment numbing really feels like.
I can. And that knowledge shows up in copy that builds trust faster than your competitors.
FDA Compliance Built In
No guessing about what you can legally claim. Every word I write follows FDA cosmetic advertising guidelines—protecting your practice while maximizing persuasion.
90-Day Partnership Included
Unlike “one and done” copywriters, I stick around for 90 days post-delivery to tweak, optimize, and ensure your new copy actually drives results.
Ready to Stand Out in a Crowded Market?
If your current website sounds like this:
“We offer Botox, fillers, laser treatments, and more. Call us today to look your best!”
Your clients can’t tell you apart from anyone else.
Let me help you sound like the expert you are—with copy that educates, converts, and fills your calendar.
Book Your Free 20-Minute Med Spa Marketing Audit
Let’s talk about:
- What’s working (and what’s not) in your current marketing
- How RN-written copy can position you as THE authority
- Custom solutions for your practice’s specific needs
No sales pitch. Just practitioner-to-practitioner insights.
Or email me directly: theperfectedproof@gmail.com | Call: 313-591-3165
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