The Gen Z Botox Trend Is Filling Med Spa Calendars — But It May Be Quietly Shrinking Revenue

Gen Z Botox trend changing med spa patient spending habits

The Gen Z Botox trend is everywhere right now. Scroll through TikTok for five minutes and you’ll see it. Preventative Botox. “Baby Botox.” Twenty-something creators explaining how they’re “freezing wrinkles before they start.” Dermatologists discussing the benefits of early treatment. Influencers documenting their first injections like it’s a beauty milestone. For the medical aesthetics industry, … Read more

Why Starting Preventative Botox at 25 Could Age You Faster—The Warning Timeline Dermatologists Are Sharing

Timeline showing preventative Botox risks, including muscle atrophy, facial sagging, and treatment resistance when started too early.

Starting Botox at 25 may cause muscle atrophy, facial sagging, and resistance. Discover the dermatologist-shared warning timeline—and what med spas should teach Gen Z patients. Gen Z’s Anti-Aging Investment May Backfire If you run a med spa, you’ve probably noticed a shift at your front desk lately: more twenty-somethings booking “just a little preventative Botox.” … Read more