TikTok beauty trends

The Gen Z Botox Trend Is Filling Med Spa Calendars — But It May Be Quietly Shrinking Revenue

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Gen Z Botox trend changing med spa patient spending habits

The Gen Z Botox trend is everywhere right now. Scroll through TikTok for five minutes and you’ll see it. Preventative Botox. “Baby Botox.” Twenty-something creators explaining how they’re “freezing wrinkles before they start.” Dermatologists discussing the benefits of early treatment. Influencers documenting their first injections like it’s a beauty milestone. For the medical aesthetics industry, … Read more

Gen Z and Millennial Aesthetic Trends: The Data-Driven Shift Reshaping Medical Aesthetics

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Gen Z and Millennial aesthetic trends driving growth in medical spas through preventative treatments and data-driven patient demand

If you’re a medical spa owner or aesthetic provider, you’ve probably noticed something shifting in your waiting room as Gen Z and Millennial aesthetic trends begin reshaping patient demand. Your patients are getting younger. Much younger. And they’re not just booking differently—they’re thinking about aesthetic treatments in an entirely new way. This isn’t a trend. … Read more